Influencer Diipa Büller-Khosla's raised $3 million in seed funding led by SoGal Ventures to accelerate growth and expand her ayurvedic-inspired brand into new markets.

WHO: Philanthropist and influencer Diipa Büller-Khosla launched Indē Wild in October 2021. The brand is known for pioneering Ayurvedistry—the coupling of superfood ingredients rooted in Ayurveda and conscious chemistry—with its two-product system consisting of AM Sunrise Glow Serum and PM Sunset Restore Serum.

WHY: The funds will be used to expand the team with best-in-class talent as the brand prepares for global expansion. The brand is currently focused on its upcoming launch in India, Büller-Khosla's home country. As part of Indē Wild's expansion into India, the brand already has boots on the ground with a home office and.

IN THEIR OWN WORDS: "I am so grateful to be sharing the news of our $3 million seed raise so quickly after launching," said Büller-Khosla. "After our sellout success in North America and Europe, I am so excited to be bringing indē wild home to India this Spring...and cannot wait to reveal what we're working on next!"

“We spoke to a few of our angel investors, and noticed we already have a complex supply chain and we're in three countries. We need enough runway to take on more global markets. That, and to get an A-plus team," she said. "We're mainly going to be using these funds to take the global expansion further, and then really go in on the best talent.”

DETAILS:

• indē wild raised $3 million in seed funding. The round was led by SoGal Ventures and is supported by strategic angel investors from around the globe, 80% of whom are industry-leading women.
• The brand launched in North America in October 2021 and quickly rolled out to the United Kingdom a few weeks later.
• WWD reported that industry sources estimate the brand will reach between $8 million and $10 million in sales for 2022. Sources added that the deal valued the company at just shy of $30 million.